In addition to creating and running campaigns directly in Arrow via the Marketing manager, clients can track generated leads in a tab of their own before they are validated and assigned to salespeople.
Marketing via Arrow is one way to generate and track leads, but we understand that depending on the business and industry, there might be third-party channels for lead generation, maybe even the company website.
Arrow will work with clients to integrate those leads and feed them into the Arrow environment.
Leads are assigned badges to be categorized based on the last action or the action required from the salesperson.
Our goal is to facilitate and accelerate the lead funnel and take it to the sales pipeline or Deal Mode.